Nomu, a dairy-free milk brand, offers three plant-based milk options:
Oat, Soya, and Rice.
The brand aimed to rebrand and redesign its packaging to better reflect its values of sustainability, health, and premium quality. The goal was to stand out in a competitive market while appealing to eco-conscious consumers.

Market Competition: The plant-based milk market is saturated, with many brands offering similar products.
Brand Identity: Nomu needed a distinct identity that communicated its unique selling points: sustainability, health, and premium quality.
Consumer Appeal: The packaging needed to resonate with health-conscious, environmentally aware consumers.

Conclusion:
Nomu’s rebranding and packaging redesign successfully positioned it as a premium, sustainable choice in the dairy-free milk market.
By focusing on clean design, eco-friendly materials, and clear messaging, the brand strengthened its appeal to health-conscious
and environmentally aware consumers.